# What are my refund and cancellation rights when I purchase AI-generated headshots?

kahma.io · August 25, 2026

> Your Legal and Practical Rights When Buying AI Headshots Purchasing AI-generated headshots is not the same as buying a physical product or a...

## Your Legal and Practical Rights When Buying AI Headshots

Purchasing AI-generated headshots is not the same as buying a physical product or a traditional service. Most platforms operate on a subscription model, a one-time credit system, or a pay-per-image structure, and each model carries different implications for cancellation and refund eligibility. As of August 2026, the market is dominated by platforms such as Headpix, BetterPic, and several enterprise-focused tools, all of which are governed primarily by their own Terms of Service (ToS) rather than by a single federal statute. The absence of a dedicated “AI headshot refund law” means your rights are determined by the contract you agree to at checkout, the payment method you use, and the consumer protection laws of your jurisdiction. In the United States, the Federal Trade Commission (FTC) requires clear and conspicuous disclosure of cancellation and refund policies, but it does not mandate a universal cooling-off period for digital goods. Some states, including California and New York, offer stronger protections for digital subscriptions under their respective consumer privacy and unfair-practice acts, but these protections rarely extend to one-off credit purchases. The practical effect is that you must read the fine print before you click “Buy Now,” because once the AI has processed your images and generated the headshots, the platform will often classify the transaction as completed and non-refundable.

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## How Cancellation Works on Subscription vs. Credit-Based Platforms

Subscription platforms typically bill you on a recurring schedule—monthly or annually—and they usually provide a straightforward cancellation path inside your account dashboard. For example, Headpix offers a 7-day money-back guarantee on its monthly plan, which means you can cancel within one week of the initial charge and receive a full refund provided you have not downloaded more than a set number of high-resolution files. BetterPic, by contrast, uses a credit system where you purchase packs of 5, 10, or 20 images upfront. Credits are non-refundable once they have been applied to a generation job, but unused credits can often be rolled over indefinitely or transferred to another email address. Enterprise tools such as those reviewed in the London Business News roundup frequently operate under negotiated contracts that include service-level agreements (SLAs); these contracts may allow cancellation for convenience with 30 days’ notice, but they almost never offer refunds for work already completed. The critical distinction is whether the platform treats your payment as a license to use the AI model (which is generally non-refundable) or as a recurring subscription for ongoing access (which is cancellable). Always check whether the platform auto-renews and whether you need to cancel at least 24 hours before the next billing cycle to avoid another charge.

## Step-by-Step Guide to Requesting a Refund

If you believe you are entitled to a refund, the first step is to locate the order confirmation email or the invoice inside your account. Most platforms require you to submit a refund request through their support portal rather than via email, because the ticketing system creates a timestamped record. When you open the request, state the exact reason: technical failure (e.g., the AI produced images with obvious artifacts), misrepresentation (e.g., the marketing copy promised “professional studio quality” but the output was unusable), or a simple change of mind within the cooling-off window. Attach screenshots of the generated images and, if applicable, the original prompt you used. If the platform denies the initial request, escalate by referencing the FTC’s Mail, Internet, or Telephone Order Merchandise Rule, which requires sellers to ship within the promised timeframe or provide a refund; although this rule is aimed at physical goods, some consumer advocates argue it can be invoked for digital deliverables that are never supplied. For credit card purchases, you can also file a chargeback through your issuer under “goods or services not delivered,” but be aware that this often triggers an immediate suspension of your account. The average resolution time for legitimate refund requests on major AI headshot sites is 3–7 business days, though complex cases involving enterprise contracts can stretch to two weeks.

## Comparison of Refund Policies Across Major Platforms

| Feature | Headpix (Monthly) | BetterPic (Credit Pack) | Enterprise SLA Tool |
| --- | --- | --- | --- |
| Cooling-off period | 7 days | None for credits | 30-day notice |
| Refund eligibility | Full refund if

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