Generative AI is a type of artificial intelligence technology that uses machine learning systems to generate content such as text, images, and code in response to inputted prompts. This technology has a wide range of applications, including faster product development, enhanced customer experience, and improved employee productivity. For example, a construction company could use generative AI to make better decisions based on the large amount of data it offers. Additionally, generative AI can drive digital transformation in business, taking business process automation to a transformative new level and catalyzing a new era of efficiency in both the back and front office.