Generative AI is a type of artificial intelligence technology that broadly describes machine learning systems capable of generating text, images, code, or other types of content, often in response to prompts. Generative artificial intelligence, or GAI, is a field of AI that focuses on developing algorithms and models that can generate new, realistic artifacts based on existing data. This technology can produce various types of content, such as images, video, music, speech, text, software code, and product designs. Generative AI systems learn from existing data to generate new content that reflects the characteristics of the training data but does not repeat it. The recent buzz around generative AI has been driven by the simplicity of new user interfaces for creating high-quality text, graphics, and videos in a matter of seconds.