SGE, or Search Generative Experience, is a new approach to search results powered by generative artificial intelligence (AI). This experimental search experience offers users quick and clear overviews of search topics without the need to click on individual webpages. By integrating generative AI into the search engine, SGE aims to enhance the search experience and enable users to find answers more efficiently.
The use of generative AI in SGE allows for more complex and nuanced questions to be answered, providing a more in-depth understanding of the search topic. SGE incorporates a robust language model called PaLM 2 to generate these AI-powered overviews, which are organized in a new way to help users get more from a single search. With SGE, users can see a variation of the generative AI response followed by the knowledge panel, people also ask, and organic search results.